About Miele:

Miele is a global leader in premium domestic and commercial appliances, renowned for quality, sustainability, and customer service. Founded in 1899, Miele is committed to continual improvement and exceeding customer expectations.

About the Role:

We are seeking a Local Marketing Manager to join our team in Stockholm, Solna, Sweden, for a maternity cover position lasting at least 9 months, with potential extension. This role is pivotal in supporting our growth across various B2B segments including hotels, restaurants, healthcare, and more.

Key Responsibilities:

• Execute regional marketing strategy aligned with corporate objectives.
• Local marketing budget administration and allocation
• Manage local product offerings and content production, independently or through agencies.
• Coordinate go-to-market planning, product information updates, local trade shows and digital marketing initiatives.
• Oversee search engine advertising (SEA) and localize regional content.
• Support sales teams with necessary marketing assets.
• Collaborate with global and regional teams to align product strategy and initiatives.
• Manage internal and external communications related to product range and strategy.
• Develop and deliver product presentations in Swedish.
• Coordinate marketing campaigns and materials locally.
• Administer and maintain the local website and webshop, ensuring digital content accuracy and relevance.
• Implement new content based on global marketing inputs and adapt locally as needed.

Personal Attributes:

• Operational mindset with strong execution skills
• Proactive, forward-thinking, and capable of managing multiple stakeholders.
• Customer-oriented with excellent collaboration and communication skills.
• Premium presentation skills

Qualifications:

• Bachelor’s degree in Marketing or related field.
• 4-5 years of marketing experience
• Coordinating local needs with regional strategies.
• Fluency in English and Swedish.
• Proven experience with Google Ads or similar
• Experience in a matrix organization and project management.
• Familiarity with SAP and product management is beneficial.

What We Offer:

Find benefits through the following link: https://karriar.miele.se/pages/vara-formaner

Process: 

This interview process will consist out of four stages: 

1. Meet and greet with regional marketing manager.

2. Local head of sales and HR

3. Potential case question with regional manager

4. Peer interview

Join Us:

This is a maternity cover position for at least 9 months, with potential for extension. Please submit your application as soon as possible, but on 15th of September at the latest. We will go through the applications as we receive them, meaning application might close prior to deadline.

If you have questions regarding the recruiting process please contact Pippi Blomqvist, pippi.blomqvist@miele.com

If you have question regarding the role please contact Johan Augustsson, johan.augustsson@miele.com

We look forward to discussing your future with Miele!